In Taste Spain we have thought which would be the best ways of improving ourselves of an effective and economically profitable form, since there are advertising announcements and other means of promotion that scarcely are seen by the clientele and suppose an expense for the business.
The means that we have decided to use are:
Internet
To offer information about our business across Internet is an option, since he does not suppose any economic cost and is an easy and rapid route in order that the clients could manage to know us better, the technologies have evolved up to the point in which most of the population depends on his computers, iPads, mobiles or tablets, for it we have created accounts in social networks as Twitter, hotmail, or a Blog and our web page where one will find all the information about Taste Spain.
-With our Twitter's account we can twittear and see opinions of the persons who think about our company in this web page. By means of our account we will raise all the information innovations and news on our company in order that our clients and the internauts are in the day of everything what happens in our company.
-By means of our e-mail, our clients will be able to contact at all hours, at any time to facilitate to them of rapid form the information that they wish. Also, since we have mentioned, we can send them across the e-mail, her in account, to see that products of confectionary are in the habit of eating habitually, if they like the tarts and he buys them often etc.
In addition we will do the so called "mailing", with it we will injure to the sector of the education proposing our courses of nutrition.
Taste Spain's web page thanks to the interactivity, offers the facility of which the client could obtain a detailed information of all those activities that includes our company of a simple and instantaneous way.
The information that contains the web page on the products and services will be available for all the visitors, at any hour of the day and it can be acceded from any part of the world, hereby, our office always would be opened. Thanks to the web page the potential clients always are informed. With a web site our company would be constant in promotion thanks to the way with easier access: the Internet Being able to extend our commercial activity and the offers of our enclosed service to other countries.
Hereby, not only the client would work out benefited, but Taste Spain might receive information about his visitors (thanks to a more nearby contact and the availability than has the consumer, expressing his interest, doubts or comments, across a form). Our company works across the work of qualified employees and suppliers. By means of a web site, we will be able to find qualified employees and new suppliers that are interested in a better service drinking to us and / or to limited costs. This will generate an evident benefit to our company, supporting major earnings
In order that the people do not forget Taste Spain we are going to distribute flyers for the surroundings of Madrid, in order that the clients know where we are placed and that they could come to our restaurant to taste of the Spanish local dishes that we will offer. These flyers will be distributed by four persons, each of which has to distribute 25 packages of 100 flyers, we will contract them one week, five hours every day. Each of these persons will be placed in a strategic place of Madrid, which during out-standing dates, as Christmas Holy Week, they are very crowded, these places would be Gran Vía, Plaza Mayor, Puerta del Sol and El Retiro, central and very visited places that in addition are near to our business (El Retiro).
You prop another idea they are the business cards, already very in disuse but that can introduced in the e-mail or given in hands
Airport
Other one designs that we have it is to put advertising in the airports of Madrid, since it is the fourth airport most travelled of Europe, which turns it into a suitable scene to do advertising.
The Baraja´s airport consists of four terminuses, a building satellite and two dikes (one of which can be considered to be almost a terminus), besides a terminus dedicated exclusively to load.
The Baraja´s airport consists of four terminuses, a building satellite and two dikes (one of which can be considered to be almost a terminus), besides a terminus dedicated exclusively to load.
cuadre pasajeros madrid barajas tasttespain.jpg
Exercise
Total passengers
National distances
International distances
2012
45.102.128
14.486.737
30.615.391
2011
49.542.117
17.095.150
32.446.967
2010
49.632.904
18.702.156
30.930.748
2009
47.950.995
18.884.879
29.066.116
2008
50.501.156
20.714.149
29.787.007
2007
52.789.619
22.767.156
29.022.463
2006
45.158.242
20.589.801
24.568.441
2005
41.560.552
19.567.545
21.993.007
2004
38.121.423
18.168.317
19.953.106
2003
35.359.101
17.218.633
18.140.468
2002
33.677.304
16.437.685
17.239.619
Later we show a table with with the prices to rent monthly a square of advertising in an airport
Our this company placed in the center of Madrid for what our idea is to put propaganda in the buses, since sera dresses for thousands of persons a day, not alone tourists, if not that also the residents.
It is one of grades average of trasporte with that it counts the city at this moment, with this type of advertising we will come to a great number of potential clients, from the family that it walks along the street, up to the tourist that this of tour for Madrid, so much if it does it in a bus as if it does it walking. We have well-considered a showy and showy design, imitating the indiscreet window, where people can meet cooking, eating and spending it well, transmitting our ideas of business.
To the being an expensive promotion, we have decided to contract five buses, which on having taken a fixed route as Madrid it will do that ours published it comes to a major number of persons. Later they let's sense beforehand an example of the idea of design of the bus and the different rates.
Travel agencies
We have an agreement with the different travel agencies since they are: Barceló trips, Trips the English Cut, Iberia that they will offer in his offers of trips to Madrid a tourist visit to our restaurant since we possess a part of opened kitchen and will be able to observe like prepares a Spanish local dish and with the possibility of preparing them they themselves.
Finally we leave a table you with what they would be the expenses in promotion, in which the flyers include, a propaganda that we would do in dates indicated like navidad for the seeding abundance of people and tourists in zones of Madrid as the Retirement or the Major Plaza; the buses, an advertising in five buses, which are crossing constant Madrid that we will pay of monthly form; and in the airport of the T-4, already it is the airport of International arrivals, for which it will be seen by thousands of tourists and residents.
Taste Spain's promotion:
In Taste Spain we have thought which would be the best ways of improving ourselves of an effective and economically profitable form, since there are advertising announcements and other means of promotion that scarcely are seen by the clientele and suppose an expense for the business.
The means that we have decided to use are:
Internet
To offer information about our business across Internet is an option, since he does not suppose any economic cost and is an easy and rapid route in order that the clients could manage to know us better, the technologies have evolved up to the point in which most of the population depends on his computers, iPads, mobiles or tablets, for it we have created accounts in social networks as Twitter, hotmail, or a Blog and our web page where one will find all the information about Taste Spain.
-With our Twitter's account we can twittear and see opinions of the persons who think about our company in this web page. By means of our account we will raise all the information innovations and news on our company in order that our clients and the internauts are in the day of everything what happens in our company.
@TasteSpain_
-By means of our e-mail, our clients will be able to contact at all hours, at any time to facilitate to them of rapid form the information that they wish. Also, since we have mentioned, we can send them across the e-mail, her in account, to see that products of confectionary are in the habit of eating habitually, if they like the tarts and he buys them often etc.
In addition we will do the so called "mailing", with it we will injure to the sector of the education proposing our courses of nutrition.
tastespain9@hotmail.com
Taste Spain's web page thanks to the interactivity, offers the facility of which the client could obtain a detailed information of all those activities that includes our company of a simple and instantaneous way.
The information that contains the web page on the products and services will be available for all the visitors, at any hour of the day and it can be acceded from any part of the world, hereby, our office always would be opened. Thanks to the web page the potential clients always are informed. With a web site our company would be constant in promotion thanks to the way with easier access: the Internet Being able to extend our commercial activity and the offers of our enclosed service to other countries.
Hereby, not only the client would work out benefited, but Taste Spain might receive information about his visitors (thanks to a more nearby contact and the availability than has the consumer, expressing his interest, doubts or comments, across a form). Our company works across the work of qualified employees and suppliers. By means of a web site, we will be able to find qualified employees and new suppliers that are interested in a better service drinking to us and / or to limited costs. This will generate an evident benefit to our company, supporting major earnings
tastespain9.wix.com/tastespain
Flyers
In order that the people do not forget Taste Spain we are going to distribute flyers for the surroundings of Madrid, in order that the clients know where we are placed and that they could come to our restaurant to taste of the Spanish local dishes that we will offer. These flyers will be distributed by four persons, each of which has to distribute 25 packages of 100 flyers, we will contract them one week, five hours every day. Each of these persons will be placed in a strategic place of Madrid, which during out-standing dates, as Christmas Holy Week, they are very crowded, these places would be Gran Vía, Plaza Mayor, Puerta del Sol and El Retiro, central and very visited places that in addition are near to our business (El Retiro).
You prop another idea they are the business cards, already very in disuse but that can introduced in the e-mail or given in hands
Airport
Other one designs that we have it is to put advertising in the airports of Madrid, since it is the fourth airport most travelled of Europe, which turns it into a suitable scene to do advertising.
The Baraja´s airport consists of four terminuses, a building satellite and two dikes (one of which can be considered to be almost a terminus), besides a terminus dedicated exclusively to load.
The Baraja´s airport consists of four terminuses, a building satellite and two dikes (one of which can be considered to be almost a terminus), besides a terminus dedicated exclusively to load.
2012
45.102.128
14.486.737
30.615.391
2011
49.542.117
17.095.150
32.446.967
2010
49.632.904
18.702.156
30.930.748
2009
47.950.995
18.884.879
29.066.116
2008
50.501.156
20.714.149
29.787.007
2007
52.789.619
22.767.156
29.022.463
2006
45.158.242
20.589.801
24.568.441
2005
41.560.552
19.567.545
21.993.007
2004
38.121.423
18.168.317
19.953.106
2003
35.359.101
17.218.633
18.140.468
2002
33.677.304
16.437.685
17.239.619
Later we show a table with with the prices to rent monthly a square of advertising in an airport
*(2) Mupis-trihedral
*(3) advertising Fences retroiluminadas
Buses
Our this company placed in the center of Madrid for what our idea is to put propaganda in the buses, since sera dresses for thousands of persons a day, not alone tourists, if not that also the residents.
It is one of grades average of trasporte with that it counts the city at this moment, with this type of advertising we will come to a great number of potential clients, from the family that it walks along the street, up to the tourist that this of tour for Madrid, so much if it does it in a bus as if it does it walking. We have well-considered a showy and showy design, imitating the indiscreet window, where people can meet cooking, eating and spending it well, transmitting our ideas of business.
To the being an expensive promotion, we have decided to contract five buses, which on having taken a fixed route as Madrid it will do that ours published it comes to a major number of persons. Later they let's sense beforehand an example of the idea of design of the bus and the different rates.
We have an agreement with the different travel agencies since they are: Barceló trips, Trips the English Cut, Iberia that they will offer in his offers of trips to Madrid a tourist visit to our restaurant since we possess a part of opened kitchen and will be able to observe like prepares a Spanish local dish and with the possibility of preparing them they themselves.Travel agencies
Finally we leave a table you with what they would be the expenses in promotion, in which the flyers include, a propaganda that we would do in dates indicated like navidad for the seeding abundance of people and tourists in zones of Madrid as the Retirement or the Major Plaza; the buses, an advertising in five buses, which are crossing constant Madrid that we will pay of monthly form; and in the airport of the T-4, already it is the airport of International arrivals, for which it will be seen by thousands of tourists and residents.